Connecting with Seedrs
Rather than approach his tech investments the old-fashioned, off-line way, Andy decided that equity crowdfunding would provide the perfect tool for him. It gives him the chance to access dealflow and make investments in a simple, straightforward way without disrupting his busy tour schedule.
He commented, “I’ve always been interested in investment, and being able to get involved in an innovative way to help support British startups really appealed to me.”
As Andy developed an interest in equity crowdfunding, he took a look at the various platforms on the market. In his words he was focused on “working with people I trusted and who fully understood the huge responsibility of handling people’s money.”
This led him to Seedrs. He began with us by making a few anonymous investments to test out the process, and he liked what he saw. We then began talking with him and his team about entering a more comprehensive relationship, and the partnership we’re announcing today is the result.
Lynn, Jeff. "Andy Murray Joins Team Seedrs." Seedrs Blog. Accessed August 20, 2015. http://learn.seedrs.com/andy-murray-joins-team-seedrs/.